I help businesses improve organic search visibility through technical SEO, on-page optimization, local SEO, AEO/GEO, content strategy, and off-page SEO.
Proven track record driving search performance for local businesses, e-commerce stores, professional service firms, and technology consulting companies.
I am a results-driven SEO professional with hands-on experience across technical, on-page, off-page, local, and content SEO. I work with keyword research, competitor analysis, SEO audits, search intent, website optimization, and performance reporting to help improve organic search visibility.
My experience includes developing SEO strategies, identifying technical and indexing issues, optimizing website content and service pages, supporting local SEO campaigns, and monitoring performance through Google Search Console and Google Analytics. I also collaborate with clients and team members to turn SEO findings into clear, practical improvements.
Comprehensive execution capabilities across core search optimization disciplines.
Technical audits, crawlability, indexing, XML sitemaps, robots.txt, canonical tags, redirects, structured data, internal linking, and Google Search Console issue reviews.
Keyword targeting, search intent, title tags, meta descriptions, heading structure, image SEO, and internal linking.
Google Business Profile optimization, local keyword research, citations, NAP consistency, and local landing pages.
Improving content structure, search intent alignment, and answer-focused content for emerging AI and search experiences.
Topical planning, content clusters, search intent alignment, content refreshes, and competitor content analysis.
Backlink analysis, competitor backlink research, guest post outreach, foundational backlinks, and directory citations.
Keyword grouping based on search intent, relevance, and business priorities.
Competitor keyword analysis, content gap research, backlink comparison, and SEO opportunity identification.
Real SEO campaigns across mental health, e-commerce, professional services, and technology consulting, covering research, technical optimization, content, local SEO, and performance monitoring.
The client started with 154 clicks and 3.85K impressions over the measured period. The goal was to improve local search visibility for an Atlanta-based counseling practice.
It’s a Shopify store selling Serta and Simmons mattresses, adjustable bases, and sleep accessories, pulling in just 70 clicks and 1.67K impressions over a three-month stretch. The brand needed its product and category pages to improve organic search visibility for Panama shoppers searching in both English and Spanish.
An Italy-based AI strategy and digital transformation consultancy came to me with only 76 clicks and 416 impressions over a three-month window. As a B2B firm that sells custom AI systems, dashboards, and process automation to decision makers, the goal was to improve organic search presence and attract relevant B2B search traffic.
A practical SEO process based on research, prioritization, implementation, and performance monitoring.
Understand the website, business goals, search intent, competitors, and technical environment.
Identify technical, content, on-page, local, and authority bottlenecks using SEO crawling and analysis tools.
Analyze keywords, search intent, competitor content gaps, and relevant business and search opportunities.
Determine which priority SEO actions should be addressed first based on priority, potential impact, and implementation effort.
Implement or recommend technical fixes, schema markup, title tags, content improvements, and redirects where needed.
Track Search Console performance, impressions, clicks, rankings, and new organic queries.
Tools and platforms I use for SEO research, analysis, implementation, and reporting.
Practical SEO experience, analytical thinking, and collaborative work.
Hands-on experience across technical, on-page, off-page, local, and content SEO, including keyword research and competitor analysis.
Using an analytical approach to identify SEO issues, search opportunities, and practical improvements.
Experience across mental health, e-commerce, professional services, and technology consulting websites.
Coordinating SEO work, collaborating with clients and team members, and preparing performance reports.
Download my CV for a complete overview of my professional experience, SEO skills, education, and project background.
I’m open to remote SEO opportunities, SEO specialist roles, and professional collaborations with teams and businesses that value practical, results-focused SEO.
